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New word: Advertainment

Advertainment [ad-ver-tain-ment] = 1. Noun. Entertainment that is a thinly-veiled advertisement. 2. Noun. Any entertainment which uses advertising tactics to boost ratings.

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marence
Jul. 15th, 2012 05:17 pm (UTC)
Stumbled here via LJ linguaphiles
Unfortunately, this already exists, along with edutainment (education +entertainment) and advertorial (editorial that is thinly-veiled advertising.)
Marketing people are devils.
fayanora
Jul. 17th, 2012 01:11 am (UTC)
Re: Stumbled here via LJ linguaphiles
Aye.

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